3
presents
presents
Prestige short-film cinema arrives in Dubai — placed on the city's most cinematic surface: the private screen in the back of every taxi.
Prestige cinema deserves a prestige stage.
Vilpamax curates Oscar-winning and Cannes-acclaimed short films for a discerning global audience. To announce its arrival in Dubai, we place the brand where the city already sits still and watches — the private screen inside every taxi. Four weeks. One captive format. A launch staged like a festival premiere.
The average taxi ride is the perfect running time for a short film — and the backseat screen is a private cinema the passenger cannot look away from. Content and context in exact sympathy.
Location targeting lets us weight the fleet toward Dubai's residential and business hubs — Downtown, Marina, Business Bay, JLT — where the culturally engaged, high-propensity streaming audience lives and works. We buy relevance, not just reach.
The environment commands dwell rather than fighting for a glance — a seated passenger, an arm's length from the screen, for the length of the ride. High attention, premium context, zero scroll-past.
Every Dubai taxi becomes a Vilpamax screening room. On the RTA's government-backed in-taxi screens, the brand reaches working professionals and urban households across Dubai's key residential and business hubs — a captive, high-intent audience with a strong propensity for streaming.
Homepage-first premium placement across the fleet — muted by default with optional audio. High-frequency exposure throughout the ride reinforces the brand every time a passenger returns to the home screen, building strong recall.
Full-screen, non-skippable, location-targeted video showcasing premium titles with a clear call-to-action that taps through to Vilpamax. A strong catalogue on screen is the single biggest motivator for subscription.
On Air · RTA interactive screen
Both ad products run simultaneously across the four weeks. Week 1 carries a “Premiere” creative to seed the launch; Weeks 2–4 sustain the feature run for reach and frequency build.
All prices are exclusive of VAT, which is charged separately. Package is subject to final availability, confirmation, and formal booking. All creatives and the interactive CTA landing page are subject to RTA and UAE media approval.
A premiere-grade launch for a premiere brand. Let's lock the run and put Vilpamax on Dubai's most cinematic screens.
Green-light the campaign