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presents
presents
Prestige short-film cinema arrives in Dubai — placed on the city's two most cinematic surfaces.
Prestige cinema deserves a prestige stage.
Vilpamax curates Oscar-winning and Cannes-acclaimed short films for a discerning global audience. To announce its arrival in Dubai, we place the brand where the city already sits still and watches — the private screen inside every taxi, and the Front Row of Dubai Design District. Four weeks. Two formats. A launch staged like a festival premiere.
The average taxi ride is the perfect running time for a short film — and the backseat screen is a private cinema the passenger cannot look away from. Content and context in exact sympathy.
Dubai Design District is the city's creative and cultural quarter. Its audience — designers, founders, cinephiles — is Vilpamax's audience precisely. We buy relevance, not just reach.
Both environments command dwell rather than fight for a glance — a seated commuter and a strolling design crowd. High attention, premium context, zero scroll-past.
Every Dubai taxi becomes a Vilpamax screening room. On the RTA's government-backed in-taxi screens, the brand reaches working professionals and urban households across Dubai's key residential and business hubs — a captive, high-intent audience with a strong propensity for streaming.
Homepage-first premium placement across the fleet — muted by default with optional audio. High-frequency exposure throughout the ride reinforces the brand every time a passenger returns to the home screen, building strong recall.
Full-screen, non-skippable, location-targeted video showcasing premium titles with a clear call-to-action that taps through to Vilpamax. A strong catalogue on screen is the single biggest motivator for subscription.
On Air · RTA interactive screen
Six premium Front Row digital units at Dubai Design District — the cultural marquee of the city's creative set, positioned across the district's boulevard of building blocks.
Front Row · Dubai Design District
Six Front Row placements distributed across D3's north and south building clusters for full-district coverage.
Both formats launch simultaneously. Week 1 carries a “Premiere” creative and an added weight of attention to seed the launch; Weeks 2–4 sustain the feature run for reach and frequency build.
All prices are exclusive of VAT, which is charged separately. A municipality fee of AED 520 applies. Package is subject to final availability, confirmation, and formal booking. All creatives and the interactive CTA landing page are subject to RTA and UAE media approval.
A premiere-grade launch for a premiere brand. Let's lock the run and put Vilpamax on Dubai's most cinematic screens.
Green-light the campaign